6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand and sense that companies comprehend them as people. So how can employers stick out from the crowd? Employers need to be proactive in their approach to bring in prospects, and recruitment marketing is the solution

Recruitment marketing is a fairly new method to bring in prospects, both passive and active, to your company. It involves embracing the very same principals and strategies utilized by marketing to bring in prospects and increase brand awareness. Some examples of marketing practises now being utilised by HR groups consist of: lead generation, SEO, guerrilla marketing, social marketing, personalised prospect journey and material creation.

According to SHRM, business that integrate recruitment marketing into their hiring technique can create three times more applicant leads than those who don’t – leading a 100% higher close rate on candidates. Additionally, recent research by Allegis discovered that running a recruitment marketing campaign can conserve companies as much as 40% on total skill expenses. On top of these cost savings, recruitment marketing increases employer brand name and draws in an estimated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your prospects can cause projects that encourage them to do something about it. We have actually created a list of six of our favourite imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the limits of traditional job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salespeople in business, Ogilvy, one of the worlds most popular advertising companies, ran an innovative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they invited the possible candidates to film themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A terrific benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a basic technique of recruitment marketing campaigns.

They are a fantastic way to attract enthusiastic candidates as well as acting as a preliminary screening test. Companies might ask prospects to solve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing billboard. This marketing project was a great success for Google and earned high praise online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The billboard, put in Silicon Valley, presented a complicated mathematical equation to passers-by and challenged those who thought they were smart adequate to resolve it. Once solved, the formula exposed a website URL (www.7427466391.com) that the solver must visit.

Those smart adequate to fix the signboard puzzle were provided one last puzzle when on the site.

Successful prospects got the message:
«Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re thankful you’re here. One thing we learned while developing Google is that it’s much easier to find what you’re trying to find if it comes looking for you. What we’re trying to find are the very best engineers in the world. And here you are.»

The billboard was an interesting method to draw in some of the smartest minds to Google. Google organized this candidate pool into passionate ‘issue solvers’ – an extremely esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a new store in Australia, IKEA had the task of hiring 100 employees. To fill this high number of positions, they had to think huge. IKEA’s outside the box thinking led to a wonderful «inside package» option.

IKEA decided to target those who they understood currently loved IKEA by putting ‘career guidelines’ inside the box of IKEA products for customers to discover upon opening their product. The guidelines mirrored their popular directions, advising consumers on how to «assemble your future».

The campaign was a big success, and clients adored it. Thousands of consumers used, and IKEA hired 280

employees who appreciated the IKEA brand. The factor for somalibidders.com the success of the campaign was not simply down to its imagination but also since it spoke with IKEA’s existing brand ambassadors, referall.us their consumers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign successfully gotten in touch with prospects in a personalised way, in their own homes just as they’re focused on assembling their brand-new furnishings.

Volkswagen: A Hidden Message

When Volkswagen needed to hire gifted mechanics, they thoroughly considered where this target audience hung out so that they could interact their recruitment message efficiently.

Volkswagen chose an obvious however unusual positioning, the undercarriage of cars in need of repair. Volkswagen deliberately distributed malfunctioning cars and trucks with the message concealed underneath to service centres across Germany in anticipation of drawing in experienced workers.

Volkswagens campaign was an excellent success, and they employed numerous skilled mechanics while validating themselves as an ingenious and fun brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in enthusiastic students to their company. They reached trainees by going to the one location guaranteed to have trainees around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out «We’re searching for trainees who aren’t pleased with just any service. www.McKinsey.ch.»

The project’s aim was to pre-filter candidates by drawing in those that aren’t pleased with just any solution and wonder innovators. The pencil twisted the guidelines of advertising, and it’s simple message resonated with lots of, leading to high-quality graduate hires at McKinsey.

Just like this pencil, recruitment marketing projects do not need to be costly, and business can say a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content twice a day – often more. They share content that prospective workers can relate to and feel inspired by, such as individual workers achievements, days in the life of a staff member and general everyday updates from across the Marriott network.

Marriott wants to convey a sense of personalisation with their careers page so that prospective staff members can build a genuine connection with the brand name. They achieve this by enabling named workers to address any questions on the careers page from the business profile. Marriot likewise provides a chat service to those aiming to discover more about life at the company and advice on how they can successfully make an application for a position.

Marriotts strategy shows you do not require extraordinary out of the box thinking to get in touch with prospects. There are a myriad of ways your company can approach your recruitment project. Marriott’s strategy is easy, and any business can replicate this approach and attain the exact same success. Have a designated location where you share insights on life at your business and most importantly, listen to prospective candidates and respond to their concerns quickly and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the very best experience possible and you have time to concentrate on what matters, your people. Find out more about us here.